She is fresh off of releasing her latest album and announcing her new cosmetic line, both titled: Rare.

And Selena Gomez was the picture of elegance in a chic blush pink mini dress as she led a slew of stars at the Hollywood Beauty Awards at The Taglyan Complex in Los Angeles on Thursday.

The actress turned singer, 27, was in high spirits as she posed with a group of pals before heading inside the venue for an evening of partying.

Selena rocked the simplistic look in the off the shoulder dress with sleeves that resembled a cape.

She paired the look with sky high silver heels and some rings on her fingers.

Selena wore her hair up in an effortless updo and rocked a gorgeous-colored crimson red lipstick that could quite possibly be from her upcoming new line.

Earlier this week, the Love You Like a Love Song singer shocked her fans when she revealed she has been quietly working on a beauty line.

‘Being rare is about being comfortable with yourself. I’ve stopped trying to be perfect. I just want to be me,’ she said in the clip announcing the project.

‘I think Rare Beauty can be more than a beauty brand,’ Gomez went on. ‘I want us all to stop comparing ourselves to each other and just start embracing our own uniqueness. You’re not defined by a photo, a like or a comment. Rare Beauty isn’t about how other people see you, it’s about how you see yourself.’ 

With Rare set to soar into Sephora store’s everywhere this summer this will be the first major move for the star outside of singing and acting since her recent collaborations with Coach and Puma.

Back in 2019, producer filed for a trademark for cosmetics which can also include skincare, fragrances, cleansers, all beauty products, and more.

The brand’s new Instagram page already has over one million followers.