The campaign is called Fear Google, and the project has featured the reproduction of several celebrity nude and private leaked photos with stylization by the artist. Sensational outlets, like E! Online, have discounted his work as a publicity stunt, but the entire scope of his portfolio backs up the fact that he truly has a message about transparency in this digital age. Xvala’s work uses celebrities to get people thinking twice about the information they readily give up to companies like Google, Twitter, and Facebook.