Selena Gomez is absolutely thrilled with her latest collaboration with Puma. The 27-year-old singer revealed her third collection with the renowned sportswear brand, and it’s evident that she has infused it with meaningful personal touches. Paying tribute to her roots in Texas, Selena included the number ’92’ in the collection, representing her birth year. In addition, she incorporated a semi-colon, a nod to her iconic wrist tattoo. These small but significant details add a unique and personal touch to the collection.
Selena Gomez has been keeping busy lately, making a triumphant comeback at the AMAs and giving us a sneak peek into her exciting collaboration with popular sportswear brand, Puma.
Rugby: The talented 27-year-old vocalist revealed that her latest release draws inspiration from the exciting worlds of varsity and rugby.
Athleisure: In the newest collaboration with Puma, the celebrity presents her cherished exercise ensemble: ‘Body-hugging leggings’.
The promotional images for the collection were captured in a library, aligning with the collegiate vibe that the team wanted to convey. This latest release from SG x PUMA maintains a rugby-inspired theme and is priced at $30-$120. Selena, staying true to the varsity-inspired aesthetic, was pictured hanging out amidst the bookshelves in a school library for the campaign.
As stated in a brand announcement, Selena’s significant semi-colon tattoo will be featured in one aspect of the clothing line. The renowned singer incorporates fan-favorite styles from her previous Puma collections while introducing fresh designs. According to the announcement, her semi-colon tattoo holds a crucial role in this new collection.
Selena, who played a vital role as an executive producer in the thought-provoking teen series 13 Reasons Why, had this special design inked on her arm alongside some of the show’s stars back in 2017. The small punctuation mark holds a deep meaning, symbolizing a moment of contemplation or even a previous suicide attempt, but ultimately signifies choosing life over adversity.
In an interview with Refinery29, Selena expressed her desire for the collection to exude character. She found this particular collection to be enjoyable and focused on making the outfits as easily recreateable as possible for her fans. She also aimed to provide enough versatility with the outfit combinations, ensuring that individuals could mix and match effortlessly.
The collection showcases various key apparel styles, including the SG Rugby Shirt in a striped pattern, available in two distinct colorways. Additionally, the SG Hockey Dress stands out as another notable piece within the line.
Varsity Blues: The entire range exudes a vibe reminiscent of the athletic apparel typically donned by collegiate sports teams.
Sneaker lovers rejoice as two of the hottest and most sought-after sneakers from last year’s collaboration are making a comeback once again.
Nautical Vibes: The latest SG x Puma collection embraces a calming blend of hues, including a soothing navy, delicate light pink, and crisp white color scheme.
Top sellers: In addition to new designs, the most popular styles from last season, such as the SG Quilted Runner shoe and the SG Cali Suede, are making a comeback. Other notable items include a cropped puffer, a woven jacket, and a beanie.
To capture the essence of a classic gym look, the promotional campaign features styled outfits. As an avid fitness enthusiast herself, Selena clearly understands the world of athleisure.
Lately, Selena has been switching up her fitness routine by incorporating Hot Pilates, a preferred workout among models, in West Hollywood. She has also added some elements of stunt training, although not using wires. This unique workout involves dynamic movements and karate-like positions that engage the entire body.
Selena values workouts that target all parts of her body. Her go-to attire for her own sweat sessions includes form-fitting tights, which enhance her mobility. She occasionally opts for shorts during Hot Pilates sessions, but generally prefers to keep everything covered to better observe her movements and identify areas that require improvement. To complete her workout ensemble, she often throws on a cozy oversized sweater.
The nineties are widely associated with the iconic number 92, a clear nod to Selena’s memorable birth year of 1992.
Casual and cool: The SG x Puma rugby shirt, as shown in the picture, will be up for grabs in two different color variations.
BTS: Selena gave fans a sneak peek into the behind-the-scenes of the photoshoot, delightfully sharing Polaroid snapshots while also tantalizing them with hints about the upcoming clothing pieces.
Mark your calendars: The highly anticipated collection will hit stores on December 1st.
