Scarlett Johansson demands AI app stop using her likeness in an ad without her permission


An online ad featuring an artificial intelligence-generated version of Scarlett Johansson without her permission appears to no longer be online following a request from the actor’s attorney.

Lisa AI: 90s Yearbook & Avatar allegedly used actual footage of Johansson from a campaign she did in conjunction with Omaze, a for-profit fundraising company that often partners with celebrities, and Marvel Studios, according to Variety.

NBC News has not viewed the advertisement. It appears to no longer be on X, where it originated.

“We do not take these things lightly,” Kevin Yorn, Johansson’s attorney, said in a statement. “Per our usual course of action in these circumstances, we will deal with it with all legal remedies that we will have.”


The advertisement first began to bubble up on X around Saturday. Text under the advertisement read, “Images produced by Lisa AI. It has nothing to do with this person,” according to Variety.

Lisa AI is one of a number of AI apps that have flooded the market in recent months. It lets users “create amazing artworks with AI,” including text suggestions that produce images, its website says. As of Wednesday night, the app appeared to be available on both Google’s Play Store and Apple’s App Store.

Representatives for Lisa AI did not immediately respond to a request for comment.

Johansson is the latest celebrity to take issue with the alleged misuse of her likeness in AI, as deepfakes — a type of artificial media in which people’s faces are replaced with those of other people — and the technology behind them becomes more sophisticated.


Actors have also been sounding the alarm about AI images for some time. The digitally altered images have been a sticking point in the negotiations between the Hollywood studios and SAG-AFTRA, the actors’ union, which is on strike.

 

Last month, actor Tom Hanks posted on Instagram that he had “nothing to do with” a computer-generated image of him “promoting some dental plan.” Zelda Williams, the daughter of the late actor/comedian Robin Williams, called the AI recreations of him circulating on the internet “personally disturbing.” And YouTube star Jimmy Donaldson, who goes by Mr Beast, also shared with his millions of followers that a deepfake advertisement using his likeness was a scam. The advertisement he posted about was quickly removed from TikTok.

Related Posts

Lil Wayne gives his daughter Reginae Carter everything: ‘You don’t have to depend on any guy’

Following her association with Armon Warren on her reality TV show “Toya & Reginae,” Reginae Carter declared, “I’m not tied to no man.” Reginae Carter is sick and tired of…

Read more

Lil Wayne reaches 21-year streak on Billboard Hot 100 with song “Sticky” by Tyler, The Creator

With today’s debut of Tyler, The Creator‘s song “Sticky“, featuring Lil Wayne, GloRilla and Sexyy Red, at No. 14 on Billboard’s Hot 100, Wayne has achieved his first chart entry of 2024. This latest accomplishment marks Tunechi‘s impressive 21-year…

Read more

Lil Wayne causes health concerns with swollen face ‘is he okay?’

Lil Wayne’s recent appearance has sparked widespread concern among fans and the media alike as the iconic rapper was seen with a noticeably swollen face, prompting questions about his health….

Read more

JAY-Z hosts ‘all-white’ party with famous rappers in New York’s posh Hamptons to celebrate US Independence Day

JAY-Z hosts ‘all-white’ party with famous rappers in New York’s posh Hamptons to celebrate US Independence Day On a balmy summer evening in the luxurious enclave of the Hamptons, hip-hop…

Read more

Beyonce wore a curve-hugging green mini dress as she held hands with husband Jay-Z at dinner with mother Tina Knowles in Portofino

While on vacation in the seaside village of Portofino on the Italian Riviera, Beyoncé Knowles-Carter and her rap mogul husband Jay-Z had a lavish date night at DaV Mare on…

Read more

Jay-Z spends quality time with his adorable daughter Blue Ivy, 6, in sunny Berlin as he takes a break from touring with wife Beyonce

He and his wife, Beyonce, are currently on the second leg of their On The Run tour. . However, on Friday, Jay-Z was spotted enjoying the sunshine in Berlin, Germany,…

Read more

Leave a Reply

Your email address will not be published. Required fields are marked *