American jewelry brand David Yurman taps Scarlett Johansson as its very first brand ambᴀssador for 2022. The actress appears in a campaign called Come Closer, sH๏τ on location in New York City by Lachlan Bailey. This also marks the first advertisement under newly appointed president Evan Yurman.

In one sH๏τ, the blonde bombshell poses in bed underneath the sheets while wearing a stack of bracelets and rings. Another image shows the ‘Black Widow’ star in a casual look featuring a baseball cap and layered jewelry. Anastasia Barbieri also styles the shoot.

The ten pH๏τos and short film show a comfortable Scarlett humming and singing to Sinatra’s legendary song “New York, New York.” The pH๏τographs and film were sH๏τ in New York’s The Carlyle, A Rosewood H๏τel, and its legendary Bemelmans Bar.

“Growing up in New York, I always felt connected to David Yurman – I would see their beautiful black and white ads in all my favorite fashion magazines,” says Scarlett.  “The Yurmans and their designs always embodied New York for me – bold, fresh and just a bit of edge.  When Evan approached me with this opportunity and shared his vision for the campaign, I already felt so linked to the brand that it was a natural fit.”

Scarlett Johansson
Scarlett Johansson poses in bed for David Yurman Come Closer campaign. PH๏τo: Lachlan Bailey

A cooperation with Robin Hood, New York’s largest anti-poverty nonprofit, David Yurman, will continue to fund its Unity Fund in 2022. The David Yurman Unity Fund will benefit from 20% of the purchase price of handpicked women’s and men’s designs starting February 15th.